Users will soon have a updated setting that enables them to lessen the amount of AI-created content appearing in their timelines. This move comes as the company announced that it presently contains over 1 bn content made with AI.
Testing and Rollout
This change is being tested over the next few weeks before a global release. This advancement comes amid a rise in AI content, driven by recent content generation software.
AI Proliferation Online
Studies have shown that approximately 10% of the most rapidly expanding channels on another major platform exclusively feature clips produced artificially. A considerable share of this material is deemed “AI slop”, a term for poor-quality, factory-style content that is typically absurd or dreamlike.
Based on user feedback that a lot of users like content created using AI tools, from computer-generated images to informative clips, and we intend to provide users the option to adjust the amount of that, depending on their own choices,” said a platform representative.
Scale of AI Content
TikTok announced that there are currently over a billion videos on its service labeled as AI-generated. In total, over 100 million media items are added to the platform each day, making AI-generated material a minor percentage of its total content library.
Customizing Your Feed
Viewers will be able to limit or boost the level of AI-generated videos they see by using the content preference option in the app and picking “AI-generated content”. Additional categories that can already be adjusted under the setting cover current affairs, style, beauty, and movement.
AI Disclosure Rules
Its guidelines oblige content makers to label lifelike artificially created content, and it forbids dangerous AI impersonations of well-known individuals or critical incidents. Any believable AI-generated clip that is not labeled can be deleted under its terms of service.
Additionally, the service will now apply an “AI-made” watermark to content created with its proprietary AI systems, or flagged by an industry-wide initiative for identifying content made by AI. This measure is aimed to deter users from attempting to circumvent the tagging system.
Educational Initiatives
The company is additionally establishing a $2m AI literacy fund for experts and institutions to create learning resources about responsible artificial intelligence. This program will support charitable organizations focused on educating coding and technology.
Content Safety Approach
The video-sharing app has supported its safety measures, during discussion over intentions to make redundant hundreds of content moderators in the UK. It is set to cut hundreds of positions in its trust and safety department in its British office, with worker representatives and internet security professionals raising concerns that staff are being displaced by automated systems.
A company official clarified that human moderation would still have a role, but artificial intelligence can protect employees by removing the most graphic content ahead of it has to be seen by people. The company stated a significant reduction in shocking and graphic content reviewed by safety staff over the previous year due to the use of its AI tools.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is where a lot of the machine support is really helping us operate efficiently.”
